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Read a book in 26 tweets.
Twit Rapper issues are created by Geoff McDonald, author of the popular Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes.
6: Smart Growth
The key to Smart Growth and multiplying your customers is to decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you. Let your customers share your message as they use your product/service faster, further and freely. Derived from both: Adam Penenberg’s Viral Loop and Andy Sernovitz’s Word of Mouth Marketing.
Download the Book Rapper issue Smart Growth (pdf)
5: Purple You
Seth Godin’s earlier book Purple Cow suggests in the internet world an average product for an average person was no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!
Download the Book Rapper issue Purple You (pdf)
4: Leaderful
The internet and digital technology is swinging the pendulum to decentralized organizations. Centralized organizations thrive on being big, build headquarters and strong top-down leadership. In contrast, decentralized organizations thrive as small circles, do not have headquarters and invite all players to lead in some way. Derived from Ori Brafman and Rod A Beckstrom’s The Starfish and the Spider.
Download the Book Rapper Issue Leaderful (pdf)
3: Web Line
The web and social media are re-humanizing business and our interactions with each other. Gone are the days of interupting, talking at and yelling to gain attention and make sales. To succeed online using social media you need ot stay above the Web Line. Build trust, develop credibility and if you help enough people the sales will naturally follow. Derived from Chris Brogan and Julien Smith’s Trust Agents.
Download the Book Rapper Issue Web Line (pdf)
2: Four Hour JOLT!
Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. JOLT the way you live and work and design a lifestyle that fits with the global digital revolution. Derived from Timothy Ferris’ The Four Hour Work Week.
Download the Book Rapper Issue Four Hour JOLT! (pdf)
1: Design Advantage
The key to long-term value creation lies in the development of knowledge. Organizational cultures based upon Design Thinking offer the best opportunity to balance reliability and validity, exploring and exploiting, the past and the future. Derived from Roger Martin’s The Design of Business.
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